Skyy Vodka unveils a sexy outdoor ad campaign for their brand that "depicts a woman clad in red leather tights and high heels getting - um - poked by a vodka bottle," Ad Rants concludes.The campaign consists of five different executions - "Sexy Legs," "Unzipped," "The Package," "Lip Service" and "Iced Down" - each showcasing a different interpretation of SKYY sexy.
Although Skyy has produced some erotic ads in the past, these new shots seem to have the critics in an uproar. "It's just jamming a bottle in a woman's crotch," branding expert Steven Addis explains. "A great ad uses heart or mind. This one's starting below the waist."
The company disagrees.
"It's about the content of our product," says Maura McGinn, Skyy's marketing director. "We're an adult product consumed mostly in the evening and in flirtatious situations."
Is the ad too HOTT?
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